B&C Marketing Group L.L.C.

"Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile. "

- Gary Ryan Blair

2010-02-11T16:36:00.000-08:00

"Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight. "

- Henry R. Luce

Some Common Concerns About Social Media Marketing - Part II

2010-02-09T16:45:00.000-08:00

http://technorati.com/business/article/some-common-concerns-about-social-media2/

2010-02-09T16:40:00.002-08:00

"The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling."

- Stuart Wilde

2010-02-09T16:40:00.001-08:00

"A market is never saturated with a good product, but it is very quickly saturated with a bad one."

-Henry Ford

Google Store Views

2010-02-05T13:37:00.000-08:00

Could Google Store Views boost online marketing services?

http://www.clickthrough-marketing.com/Could-Google-Store-Views-boost-online-marketing-services/19600005/

Marketing in a Weak Economy - Forbes

2010-02-05T13:35:00.000-08:00

New age of marketing from the Wharton Marketing Conference.

http://www.forbes.com/2010/02/04/marketing-brand-strategy-entrepreneurs-sales-marketing-wharton.html?boxes=Homepagechannels

2010-01-29T12:16:00.001-08:00

"It doesn’t matter how many times you fail. It doesn’t matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you because... All that matters in business is that you get it right once. Then everyone can tell you how lucky you are."

-Mark Cuban

2010-01-29T12:08:00.000-08:00

"You can't overestimate the need to plan and prepare. In most of the mistakes I've made, there has been this common theme of inadequate planning beforehand. You really can't over-prepare in business!"

- Chris Corrigan

2010-01-29T12:00:00.000-08:00

"I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well."

- Alan Greenspan

2010-01-29T11:52:00.001-08:00

"The history of media is the market share of advertising dollars has followed.. albeit with a lag."

- James Packer

2010-01-29T07:02:00.000-08:00

"This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back."

- John Ilhan

2010-01-29T06:56:00.000-08:00

"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income."

- Jay Abraham

Companies turn to virtual trade shows to save money

2010-01-28T15:06:00.000-08:00

Companies have begun to use virtual trade shows in place of traditional trade shows in order to cut costs. This fantastic article by Roger Yu examines and explains the new phenomenon of virtual trade shows.

http://www.usatoday.com/travel/news/2010-01-04-virtual-trade-shows_N.htm

Google Social Search

2010-01-28T14:54:00.000-08:00

Google's Social Search could provide online marketers with new options for boosting their company's profile, as it will add relevant content from blogs, photo sites and social networks to its results pages. Here are two great articles to get you familiar with Google Social Search:

http://www.clickthrough-marketing.com/Google-move-could-help-search-engine-marketing-get-social-/19583876/

http://www.earthtimes.org/articles/show/google-social-search-and-you--understanding-the-next-big-thing,1133978.shtml

Followers good, dollars better for social media

2010-01-28T14:45:00.000-08:00

Great article on the ever-growing and increasingly-profitable resource of social media sites, such as Facebook, Twitter, Myspace, LinkedIn, etc. and the direction they are moving in.

http://www.sltrib.com/business/ci_14280916

New Office

2009-10-30T05:30:00.000-07:00

B&C Marketing Group has moved into their news offices at:

33 Wood Ave South -Suite 600

Iselin, New Jersey 08830

Give us a call on our new number 732-744-3445

Trade shows an important part of business-to-business marketing mix

2009-08-08T11:12:00.000-07:00

According to a recent Harris Interactive study commissioned by American Business Media (ABM), trade shows still play an important role in the business-to-business marketing mix - even in an increasingly digital world - driving executives to seek additional information:
On the web (77%)
By talking to a sales person (73%)
By calling a 1-800 number (40%)
The report finds that trade shows remain a great places to make a sale, with seven in 10 (70%) executives purchasing or recommending the purchase of a product or service directly as a result of advertising/promoting at a trade show. Respondents praised trade shows for interaction with representatives and industry peers.
Executives are committed to attending trade shows regularly: senior level executives report attending close to three trade shows per year, while mid-level executives report attending close to two per year, with an average of 7.4 days spent at trade shows and conventions in the past 12 months. And attendees are not running through to fill up goodie bags either - 61.2% name trade shows as the most engaging/involving resource for senior executives.

This is an article not writen by B&C Marketing Group but by Acronym. Click Here

Integrated Marketing Strategy

2009-07-29T07:58:00.000-07:00

"Too often firms overlook the importance of continuity across their organization's image. It is imperative that your company's image and brand are ubiquitous along all of your marketing materials, vis-a-vis the logo and feel of you business card should match the logo and feel of your brochures which should match the logo and feel of your website, etc. Continuity with your image will develop and foster brand loyalty which in this economic climate is paramount to competitiveness."

-Steven Carnovale, Jr.
COO & Managing Director
B&C Marketing Group, L.L.C