Wednesday, July 29, 2009

Integrated Marketing Strategy

"Too often firms overlook the importance of continuity across their organization's image. It is imperative that your company's image and brand are ubiquitous along all of your marketing materials, vis-a-vis the logo and feel of you business card should match the logo and feel of your brochures which should match the logo and feel of your website, etc. Continuity with your image will develop and foster brand loyalty which in this economic climate is paramount to competitiveness."

-Steven Carnovale, Jr.
COO & Managing Director
B&C Marketing Group, L.L.C

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